Increasing the visibility of your research may lead to your work having a greater impact both within and outside academia.

The following are some of the steps you can take to increase the visibility of your research.

Make your work (and related data sets) open access

• Work that is open (rather than behind a paywall) can be read by more people, and may receive more citations (Piowar et al., 2018; Tennant, 2019; Colavizza et al., 2019; Langham-Putrow et al., 2021)
• Learn more about open access and open data.

Set up and maintain researcher profiles 

• Make sure you're findable when someone searches your name, and make sure what they find is an accurate record of your work.
• Learn more about researcher profiles (ORCID, Google Scholar, Scopus Author ID, ResearcherID, Yaffle)

Create a web presence (maybe even a blog)

• Having a website (whether your own or through Memorial) is another way to make sure you're findable on the web. Beyond a traditional list of journal articles, you can share a bio, works-in-progress, resources, etc. If you add a blog you can share your thoughts and solicit feedback on topics you're thinking about in a less formal tone than in a scholarly publication.

Be active on social media

• Twitter in particular can help to connect you with a broader audience for your research.
• Learn more about best practices for social media.

Be available for media requests

• Do you have an interesting story to tell about your research? Connect with Memorial's Marketing and Communications staff to help get the word out.

Write for The Conversation

• Memorial is a member of The Conversation, which is "an independent source of news and views, from the academic and research community, delivered direct to the public." The Conversation has a global audience and allows articles to be republished for free, which makes it another great way to share your research.
• Learn more about writing for The Conversation.