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Research Visibility: Promoting Your Work

Develop an online presence

One way to increase the visibility of your research is to create a professional online presence through the use of researcher profiles, a website, or via social media. However, before you start developing your online profile, consider the following four points (from Moore, 2019):

  • Your objectives: are you creating a web presence to promote your research, connect with collaborators, engage in scholarly discussion, or to find a job?
  • Your audience: what communities do you wish to engage with, and what platforms are they on?
  • Your privacy: What do you want current and future colleagues, supervisors, and students to find? How can you manage what information about you is available?
  • Your energy: how much time to you want to devote to developing and maintaining your profile(s)? 

Create a website or a blog

One good way to share your academic work is to create an academic/professional website.

There are numerous platforms that can be used to build a website for free, such as WixWordPress, and others.  There are numerous sites online that rate the qualities of website builders.  Go here to see current examples of other website building platforms and their reviews.  All of these platforms have simple interfaces and easy-to-use, flexible content design.  There may be some variety in storage allowances and other functionality. 

A well-designed website can help you make your work available to other researchers, such as links to your publications and a record of your teaching. You can also highlight information about yourself.

Like creating a website, creating a blog can be a good way to share your thoughts and start discussion, and you can then share your blog posts on social media. 

A good blogging platform to get started with is WordPress.  To learn more about academic blogging, have a look at this article from the Chronicle of Higher Education.


Academic networking tools

In contrast to tools like or ResearchGate, which may charge some fees, a researcher profile such as ORCID is free. 

Knowledge mobilization grant requirements, or open access requirements can often be fulfilled by depositing work in an institutional repository such as MUN’s Research Repository, which guarantees preservation, and showcases Memorial's creative and intellectual output. 

To find out more about the Research Repository, including what kind of work can be submitted, how to submit work, or whether your publishing agreement allows you to submit a copy, go to the related page on this guide.

Researcher profiles such as ORCID

To find out more about how to a make a complete record of your work accessible in one place by setting up researcher profiles, see the Researcher Profiles page of this guide.

Social media

Social media platforms such as Twitter are yet another way to share your research and get involved in online academic communities.

Follow these steps to get started on Twitter (adapted from Moore, 2019):

  1. Create a Twitter account.
  2. Use Twitter Lists to organize information.
  3. Share your research, ideas, questions and updates.
  4. When you tweet about a publication, use a persistent identifier such as a DOI. This helps with ease of access, and allows you to track altmetrics.
  5. Use hashtags that are common in your scholarly community.
    A few examples: #scicomm (science communication), #epitwitter (epidemiology), #MedTwitter (medicine), #socTwitter (sociology), #AcWri (academic writing), #ECRChat (early career researchers)
  6. Follow other researchers and participate in discussions.
  7. Track shares of your research articles by searching for the title or DOI .

For more on using social media, here are 10 ways to use social media to get your research noticed, from Times Higher Education.

Further Reading:

Mollett, A., Brumley, C., Gilson, C., & Williams, S. (2017). Communicating your research with social media: A practical guide to using blogs, podcasts, data visualisations and video. Sage Publications. QEII Library Stacks HM742 .M65 2017  

Neal, D.R. (2012). Social media for academics: A practical guide. Chandos Publishing. Access online via MUN Libraries.

Works Cited

Moore, A. Visibility: (2019). Build your online presence: Scholarly publishing. Retrieved from

Perry, D. (2019). 3 Rules of Academic Blogging. The Chronicle of Higher Education. Retrieved from

Mollett, A., Brumley, C., Gilson, C., & Williams, S. (2017). 10 ways to use social media to get your research noticed. Times Higher Education. Retrieved from